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Flat Fee Philosophy

Why a Flat Fee Is a Fair Fee*

How a financial advisor gets paid can significantly impact your long-term costs. Many advisors charge a percentage of your assets—known as an “AUM” (Assets Under Management) fee. At Baseline Wealth Advisors, we take a different approach: a transparent, flat annual fee.


Consider this: with $10 million in assets, a typical AUM fee of 0.62% would cost $62,000 annually—over 4 times more than our flat fee. And that percentage applies not just to your principal, but also to your portfolio’s growth.


Our model is simple, predictable, and designed to keep more of your wealth working for you.

Savings That Grow Over Time

The money you save on fees doesn’t just sit there—it grows.  This chart details a $5,000,000 account with an annual fee of 0.85 v. Baseline’s flat $11,000 annual fee.

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Flat Fees Promote Objectivity and Long-Term Value

Flat-fee advisors are compensated for their guidance—not the size of your portfolio. This structure minimizes conflicts of interest and supports comprehensive financial planning, rather than focusing solely on asset accumulation. As your wealth grows, traditional AUM fees increase proportionally—often without a corresponding rise in service quality. In contrast, flat fees remain consistent, offering greater value and cost-efficiency over time.

Conclusion:

A flat-fee advisor offers transparency, cost savings, and aligned incentives. Over time, the compounded savings can significantly enhance your financial outcomes—helping you reach your goals faster and with greater confidence.

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Gary Kay

6501 Congress Avenue
Suite 100
Boca Raton, FL 33487

Baseline Wealth Advisors is a Registered Investment Adviser in the State of Florida. Registration does not imply a certain level of skill or training. This website is intended for Florida residents and other jurisdictions where we are registered or exempt from registration. We maintain robust cybersecurity and business continuity protocols.  To request a digital copy of my Form ADV and privacy policy, please contact me via email at gkay@baselinewealthadvisors.com.

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We disclose all material conflicts of interest in our Form ADV and strive to mitigate them through transparent policies and procedures.  While our firm operates on a flat-fee basis for wealth management, we may recommend and offer life insurance solutions when they are essential to your overall financial strategy. These recommendations are made solely in the context of your planning needs and are not a routine part of our services.

© 2025 Baseline Wealth Advisors. All Rights Reserved.

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